Recently, one of our newer employees at Dominion Enterprises was asking questions about how consumers make the decision to buy a home. When told that research consistently shows "the neighborhood" and "agent reputation" as key factors, he made an interesting observation: If the neighborhood is so important, why do people search properties first, only later checking out the surrounding areas?
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Posted in: Agent Productivity Buying & Selling A Home Internet/eCommerce Neighborhoods
Knowledge is power. The real estate industry is all about relationships, and one of the strongest is between education and earnings.
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Posted in: Neighborhoods
A recent article on Inman News attempted to distinguish between "contacts" and "leads". With the proliferation of "lead generation" services for Realtors, I thought I'd give my perspective on this. My company eNeighborhoods has been deeply involved for years in creating the tools that hundreds of thousands of Realtors use to convert contacts/leads into customers ...
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I'm personally delighted to be invited to be a part of this blogging community. The company I keep here is second to none, with truly some of the most acclaimed experts in the real estate industry participating here. I hope to contribute my expertise for all who wish to listen ...
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