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I don't even know where to start with this one.  I was just starting to convert to the thought that perhaps the media has some solid foundation to bring negative press to the global forum.  Perhaps it was time for me to take off my rose colored glasses and be more pessimistic in my view of our situation.  Baloney!

This intro to a news story by KGUN 9 News Tucson, AZ last night blew my mind!!!!  Where was this newscaster yesterday?  Were they even in the room?  Yesterday we had our local Annual Tucson 2008 Forecast Seminar with Michael Tchong, Trend Analyst, Ubercool,  Dr. Lawrance Yun, Chief Economist and Sr. VP, NAR, and 5 of our top local leaders.  This doom and gloom intro was so unwarranted I was floored. 

Dr. Yun said something really interesting.  I was surprised because I was prepared to not like him based on his predecessors history.  Now I realize there is no way anyone could have predicted what we have gone through over the past 2 years. The only thing we have minimal control over is our knowledg of our local markets.  His message was, in 2008 we should relate to our local markets. Don't let national data affect your local clients. Know your local data and educate them on the difference between the national market and their own....good or bad. 

Can you imagine if we used the National Weather data of averages to determine local weather forecasts?  42 degrees would not work for Tucson, AZ at least 90% of the year.

These are the facts that were presented about our local Tucson market. You will see that this is not the negative hype our local news was trying to engage people in.  I've reverted back to my original opinion of my local media...Shut Up Already or Get the Facts Straight!


Arizona was the fastest growing state in the nation 2006
2007 we were #2 behind Nevada

26.5% ten year net migration to Tucson. Highest of any city of it's size in the USA

Unemployment rate for Tucson is lower than the National average and the lowest in the state of Arizona.

4% wage growth in AZ over the past 12 months

Tucson businesses serve 50 million people within a 1,000 mile radius.

We are known outside of our Tucson as still affordable. Avg $269,000
FHA Loan amount at $240,000 leaves us with many homes to sell

This is the 5th straight month of declining inventory for Tucson. Very healthy.

3 year appreciation average of 42% in Tucson

Home sales up 30% in one year 2005
Flat 2006
Down 2-3 % for 2007
Not a big swing in my opinion.  Leaves us at a 27% growth in 2 years.

Mortgage obligation to income ratios are at a low 22% making it very well managed compared to San Diego at 45% and Miami at 30%

10,000 new homes per year sold 2002 through 2005
5,000 New home sales in 2007
This is a short term adjustment necessary to absorb inventory.

This is not the doom and gloom the news attempted to present. This was actually uplifting and positive news to me. I realize there are markets that are really suffering and it is important that the leaders of those areas come together and bring the facts to their community of Real Estate Agents and Brokers so they can better educate the consumers.

Here is where our local leadership got some of their statistics.
www.realtor.org
TreoAZ.org  Arizona stats
Investmenttrends.org
Marshall Vest, economist and director of the Economic and Business Research Center at the University of Arizona's Eller College of Management.

Also, here is a link to charts and graphs I created a couple weeks ago when I was trying to understand other markets and relate to their situations.

New Start Charts Etc.

AttachmentSize
charts for new starts for upload.ppt149.5 KB

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As always the old saying "If it bleeds it leads" holds true especially in the housing market. Despite good news in local markets like my city of Seattle, the majority of news articles report nothing but doom and gloom. The media lives in a world of negativity and loves to spread their misery to the rest of us. I urge you all to look closely at whats happening in your local markets and you will see good things to be excited about.
Robyn, I practice real estate in Florida. The stories reported in the national news does a disservice to the public, because they are reporting national figures, I agree that the press needs to qualify their statements with these are national figures and may not reflect the current market conditions in your local real estate market. On the national scene, reporting various statistics on the state of real estate, does not reflect seasonal fluctuations for activity. For example, the winter season here is high activity versus the spring and summer up north. I do not know when your market is at the seasonal peak. But it would be interesting to know and relate it to the national picture. The whole state of Florida seems to have a black eye when it comes to the state of real estate. Sometimes, I have to bite my tongue rather than tell people - "the real estate in Florida is not a fire sale." Even when we look at the median sold price within a local market, there can be disparities between the median and average. In some markets, these figures are moving in opposite directions - median down, but average up. If we look at historical statistics, we might actually find that the volume of activity is actually returning to "normal" levels. Year over year analysis is factual, but not be reflecting norm. In addition, there are segments (neighborhoods) of the local real estate market that are being impacted by distressed properties, while other areas have no distressed properties and values increasing rather than declining. We as an industry need to be more knowledgeable about statistics and what they mean, as well as, factoring in events that have had a negative affect on activity. Without factoring in these events, positive or improving signs can easily be overlooked. After all, the glass can be half full or half empty.
The national news is pretty much fool of it. In North Texas our market is doing Great, however we still have to convince every client that watches the evening news.
Nice post indeed. I find that arguing stats is a terrific start although often times it is simply like arguing religion with some of the doomsdayers out there. Sales start with emotional reasons to buy. Real estate website traffic is up. Why the lack of sales? They want to buy, but are on the fence. PErhaps financing is part of this. But fear from the negatitivity is the biggest I believe. Fear is an emotional reason not to buy. The industry needs to place positive emotional reasons to buy. Afterall, it was fear of loss that caused much of the run up. But there was plenty of media and social proof that this was true. Today we need to stack more emotional reasons to buy now , we cannot just count on fear of loss-that by not buying now they will miss out on just equity. I am heading a group of proactive vendors and realtors that are taking back the media thru the web. Head on over to Positive real estate Write a positive real estate story, or good reasons emotional or logical to buy now, then reference it in our site. You will get a link back to your story.Vote onyour favorite positive stories. We will soon have an exclusive community for those wishing to take back the news. Keep on the look out.
Tim O'Keefe http://www.houseblogger.com

Tim...I LOVE IT!!  Everyone who has a positive thread, share it now!!!

Hey Robyn, just a couple random thoughts. Since buying a home can certainly be emotional, the perception of the housing market is important. Perception, at one level, comes from the national level. If the entire West Coast starts to have high default rates, I, living in Florida, might start to think differently. Moreover, if a national mortgage company (countrywide, fannie mae, etc..) has problems, it could affect the ability to get a loan in local markets. The kicker is, I think, housing prices sometimes act like stock values, we really don't 100% know how they are valued, and therefore fear can easily overpower fundamentals and that fear becomes reality. It becomes the price point. With that said, national data is going to affect local clients. The key, I think, is trying to get people to think about how to "buy low" and that no one can predict a bottom.

Very good insights. I totally agree with you which is why, like the other person's post, our national press and leaders should preface everything with "National and Other Market Trends May Not Reflect Your Local Situation." 

Look at San Franscisco, a decline in sales still means an increase in prices.... 

 Ultimately, it comes down to your relationship with your buyers and sellers. You are right to say no one can predict a bottom.  Why is it that real estate agents are the only ones who understand that NOW is the time to buy?  

I think the national news media should be required to say "All real estate is local!" before they write or say anything. Just wishful thinking...

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