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Is there a secret sauce and lightning in a bottle?

ActiveRain is suing Move for $33 million for their 'secret sauce’ after Move.com backed out of an acquisition. They said we had captured 'lightning in a bottle' with respect to our social networking and blogging community services and then they turned around and walked out on the deal.

Allegations by ActiveRain include breach of contract, unjust enrichment, promissory-equitable estoppel, unfair competition, fraud-deceit and violation of the Washington Unfair Business Practices Act.

In its response to the lawsuit, Move denies "that ActiveRain's confidential information has value" and was already “generally known to the public."

So does Active Rain have a ‘secret sauce’ and have they bottled ‘lightning in a bottle’ or is their social networking and blogging structure pretty much general knowledge?

What are your thoughts…

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www.needAnotary.net is an example of Trump's statement in action. It is a new from of what alrady exist. However,it is a better form and has its owncreative touch. There is nthing new under the Sun or Stars, just refinements and improvements over what has existed. This is bibical truth!
What a waste of good internet.....big companies always are in a law suite or something for money....they have billions and still are hungry for more
I only read ther article and all I have to say is Google the words. Homestore Executive Sentenced you will see things like... The former CEO of an online home listings company was recently sentenced to 15 years in...Tafeen, who faced a maximum sentence of 10 years in prison, served as executive vice president of business development at Homestore from 1997 to November ... Oh BTW HomeStore Owns Move.com, Realtor.com, Rent.com and a host of other web portals. They are a bad cultural.
Big fish attempting to eat small fish?  Nothing new!  Small fish, attempting to be big fish...nothing new!  But who knows what the confidentiality agreement, the NDA and the rest of the upfront documents entailed.  Suggestion, if you are a small creative fish and try to deal with big fish, taking a look at the "lightening in the bottle" needs to be accompanied with sizable non-refundable show-and-tell monies, stiff penalties and years of no-compete conditions.  As an advocate of all talented small fish, we agonize for ActiveRain, knowing that even industry leaders may, at times, attempt to take advantage of us, especially when the industry can't reinvent itself internally due to bloated bureacracy and its need to protect its organizational flow chart. Prediction: after months and perhaps years of legal quibbling a settlement in the hundreds of thousands.  As usual, the big winners will be lawyers. www.REALonomics.net
Maybe this was the "secret" project Allan Dalton and David Lereah were working on. This should be interesting. Realtor.com does seem to have the ability to put themselves in the middle of it, don't they?

Hmmm. It'd be interesting to see this play out in a trial. Seems like AR has already valued their secret sauce at $33 mil. Will a jury see it that way?

I can't imagine a trial being anything less than a bad dream for Move. Wasn't it just a few months ago that Realtor.com (operated by Move) announced they'd be offering free Blogs to Realtors?

Hmmm, so let me see: Move lets on back in March that they'll be buying AR. And, in anticipation of adding the special sauce to their own lunch menu, instructs AR to cease any other partnerships with Move's competitors, potential other M&A opportunities and hold-off on financing plans. But, in the meantime, Move's free to continue their own development and competitive plans? ("And, oh by the way, how about e-mailing me those docs I asked for about your platform and membership?")

Then, a little while later: "Thanks for e-mailing me those docs. Oh, and on that other thing? Fuggedaboutit. But, hey, check out the cool new back-end we just built for Realtors to create free blogs."

Yep. I think it'll make interesting reading. The only thing that'll put a damper (pun intended) on the whole Moving-Rain-thing is if they settle out of court "for an undisclosed sum" with neither party admitting to wrong doing. Then I'll never know how much the darned sauce retails for. ;-)

Secret sauce. Give me a break. $33mil. Give me a break. Everyone is real estate thinks everthing they have is unique. It's NOT.
Donald Trump stated in his book "Think like a billionaire" that "Genius is the ability to assemble in new forms what already exists". I know from developing several of my own platforms that there is a value to unique. I've used my years in Real Estate to take what I've seen in general portals and make something unique and valuable to the industry. I have it protected for that very reason... 33 mil? Not sure about that...

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