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Bad MLS Photos

Honorable mention: a category called "Bad MLS Photo of the Day" in Athol Kay's weblog

fuzzy

When you think about the deliberate process an agent goes through to upload photos to the MLS for her/his client, then I have no problems stating how inexcusable I think it is that something like the photo above -- or the one below -- should make it through.<--break-><--break->

Pixelated

Now, add to that the tens of thousands of dollars in commission bucks being shelled out by the client for what I can only assume was billed as superior marketing expertise and my frustration begins to show. 

I absolutely agree with Athol's sentiments:   

"I try to keep it as light and fun as possible...but, an agent's incompetency with a camera can cost a client...If the agent straight up stole a $5,000 deposit or something, that would be a clear illegal act," Kay said. "But butcher the photos and have the house languish on the market for months or force huge price reductions . . . that's just bad luck for the seller." 

I don't know about you, but one of the trends from last year's Swanepoel Trends Report comes to mind, which I wrote about in a previous post:  Too many agents -- what's your value proposition?

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Check out this bad MLS photo, this agent took a picture of a Polaroid and uploaded it into the MLS. What's even worse is that they didn't bother to add any additional photos!!! Check it out here, http://www.teamaguilar.com/blogs/bad-mls-photos/
Great post and great site. I love Athol and he knows I'm taking his lead and posting 'bad photos' from our Western North Carolina MLS. There is no shortage.... Glad I found you. Susie
Glad you found us, Susie.  Feel free to send us a link to your "bad mls photos" site.  :-)
I can complain to much about the above photo. Realtors like that keep me in business down in Cape Girardeau Missouri . In general, most Realtor would be helped by using a professional real estate photographer to take the photos. They can then focus on what they do best, selling. The photographer will come in with high end camerias, lens and flashes. They will also take thousands of photos each year. So the have more experience taking the photos. If you don't beleive that good equipment can help take better photos, stop by my site a see for yourself. Missouri Real Estate

I think you're right on the button, Neal.  We all seek points of differentiation in the market.  And, for those striving for professionalism, it only helps our case when "the other guy" differentiates him/herself in the negative direction.  ;-) 

Hi there, glad you like the blog and I appreciate the link love. I do the raised shot for front shots a lot too. I tried pole mounted stuff for a while, but got vibrations from my cheapie pole. Since then I simply low tech it and put the camera on delayed shooting and hold the tripod up over my head around the 12ft mark. Works a treat. What I found particularly funny about the first photo... that is the brokers own house for sale. Think about that for a second :-)

Hi Athol!  Great to have you here.  I'm still chuckling about your revelation of the source for the first photo... unbelievable.  Undecided

Great tip on the extension ladder, Brian. I can see how that angle would give a different, and possibly a more compelling perspective. Similar to that is something I occasionally incorporated in web videos that I used to shoot when marketing my clients' properties. Similar to the extension ladder you mentioned was something called a "jib." A jib-shot gave a similar effect by changing the camera perspective--video in this case--from a level-shot to a high-shot. I agree with you, it adds a, uh, "another dimension." ;-)
One of the best ideas we ever had for taking MLS photos was to put an extension ladder on the roof rack when we go to do pictures. The extra height that is provided for the shot will draw just that extra bit of attention to the shot that will overwhelm people. Try it!

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