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We are all under the gun every day in real estate sales.  Most of us get up every morning unemployed.  We need to go out and find a person to buy and sell with everyday.  How do we “pressure proof” our business?  We must put ourselves in the position where we are always winning.  When we are on a listing appointment, and we are struggling with the seller, we must believe they will sign the listing before we leave.  We must know during our prospecting block that we will turn up a new listing or new buyer every day.  Let me share with you a few ideas to make your business “pressure proof” and successful daily. 1.      Trust Your Skills and Abilities We all go through droughts or slumps in our business.  I see Agents who close big volume who stop cheering themselves on if they have not listed a home in a week.  They start to doubt their abilities.  They start to make dramatic changes in a panic.  You have cultivated certain skills and abilities that work for you.  Just because they did not work today or this week does not mean you should make wholesale changes.  You should not give up on what brought you to the dance.  People have a tendency to change course too often in life.  Set a solid course and trust in your skills and abilities. 2.      Gain Greater Trust Through Practice In my twenties, I competed in racquetball professionally all over the United States.  When I was having problems with my passing shots, I didn’t give up.  I would practice for hours hitting thousands of passing shots to every corner of the court.  A few weeks later, I would be competing in a match, and the shot I had been practicing could win a point.  I was on autopilot and would hit the shot for a win.  The hours of practice allowed me to be “pressure proof” during the game.  All good athletes know about this skill. What if we applied this concept in real estate?  What if we practiced game type situations?  If we practiced the listing presentation daily, or we role-played objections that regularly came from buyers and sellers, would that lead us to “pressure proof” our business?  Wouldn’t it be nice having the response come out on autopilot for almost every situation?  What would that skill do for the trust you have in yourself?  Your performance would increase, as would your results.   3.      We Need to have “Positive Addiction” Psychology expert, William Glasen, had a concept called “Positive Addiction”.  The concept was simply that the mind can become addicted to positive action and positive results.  As an example, you can become positively addicted to running, working out, learning, reading, writing, or anything you do well. His theory was when you do something well, and you enjoy doing it, you will experience a rush of endorphins in your body – the same kind of endorphin rush we have all heard about as a “runner’s high”.  The endorphins in your brain create a feeling of well-being and happiness.  Then your mind remembers this elevated state and motivates you to repeat the activities that gave you that feeling of well-being. We truly can become addicted to taking listings, selling homes, prospecting, etc., etc.  As long as your mind associates something you do well and enjoy doing with the endorphin rush, it will try to create the circumstances or activities with regularity.  You truly can become addicted to positive, constructive activities.   That certainly would be a valuable addiction to have. To enhance that addiction, you need to develop a greater trust through practice.  The practice phase leads to the other successes.  Practice will help you gain greater trust even during a slump.  You can achieve what you desire - just trust in yourself.  Develop the “Positive Addiction” to success today. Practice the skills you need to succeed daily.  Doing so will lead you to being “Pressure Proof” in a very short time.

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Great post we all need to evaluate our work every so often but I also like the phrase you used 'We all go to work unemployed' nice catch phrase.
Great Post. I've read a lot of books on sales and worked in a couple different sales arenas. This stuff is right on. Lately I've been reflecting on my own buying decisions and those of my customers/clients over the years. What I have found is that people don't want to be sold anymore. They want to buy... and more specifically a solution. The real estate industry has always intrigued me. My family has a large farm... Hobby farm. Land really no crops. I've owned three properties, sold all three last year. Not my cup of tea. As people realise real estate can not be an investment for the masses where will the invest? If middle America was earning 120k to 280k the market would be ok. But middle america is not earning that. I feel real estate is only even viable if people continue to earn more or a different leverage system is developed.Like a 65 year mortgage that people could pass on to their children? Is that next. Now the payment could go further and the houses that are priced around 300k would be in the market again. Do you think this is the next step? Can you think of another one? Here are my solutions. Middle america earns on average 160k per year. Mortgage terms extended to at least two generations. Another thing is the monthly payment we make today equal what a house payment was 15 years ago. I mean with high speed, wi fi, satelite radio, tevo, and a other stuff we have spending 4-6 hundred a month is not far fetched.
Nice post, Dirk.. I particularly like your statement, "Most of us get up every morning unemployed"! While your suggestions are valuable tips for real estate agents, they can also play over and provide excellent advice to those in other sales positions.

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