NAR PR Opportunity
October 12, 2007 by Allen WrightI had a friend and colleague over last night for dinner and the conversation got into the foreclosure market etc. At which point I said ... NAR has an opportunity here.
Let me explain ... Whether you agree with this or not many REALTORS made a lot of money during this past boom. NAR keeps the commercials going about "use a REALTOR". What a better PR opportunity for NAR this sub-prime and foreclosure fallout would be.
Here goes:
Step 1 - NAR creates a fund (should be easy to do with the 1.4 million dues paying members).
Step 2 - The fund is used to pay the REALTORS that are part of short-sale transactions only if REALTORS were used when the home was purchased and if the home was purchased in the last 5 years.
This way the seller (who is short and is probably going to either ruin his credit or will need to take a promissory note to payback the bank) will not have to pay the commission ON-TOP of losing their home and equity and savings.
Advantages:
1) NAR gets great PR of why it is important to use a REALTOR
2) Reinforces the GOOD real estate professionals do in this industry
3) Does not make us appear to be the only ones winning when someone has to short-sale or foreclose on their house ... i.e. agent made commission when the home was bought and now makes a commission when the home sells although the seller is now losing everything.
Let me know what you think?














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