Looking for a new and wild way to market your luxury listing?

HGTV is launching a new show Tuesday, "Sleep On It," which gives buyers a chance to spend 24 hours in a house they're thinking of buying. Prospective buyers cook dinner for friends, stroll through the neighborhood, take a shower and hear how loud or quiet the neighborhood is. The show's producers were inspired by a story in The New York Times two years ago, but apparently the concept is confined to a small, elite segment of the market. It's anyone's guess whether this phenomenon will trickle below the million-dollar price range.

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