15 unique sources of business
July 26, 2006 by Don MurrayHello Team:
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Presumably you already know you should be writing both Mortgage and Real Estate Brokerage transactions."? Not to be doing this is, quite candidly, not smart."? If you have any doubts about this read my past posts on RealBlogging.com.
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We all know that activity breeds results."? The real point"?is that consistent, well though out, repeatable, ongoing activities will make you wealthy."?
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Today we want to identify 15 unique sources of business for you and in subsequent articles explain why each of these 15 sources of business are important to your success and how you should approach them."? These 15 items include activity based items and referral based items."? Many of them are interrelated.
- Sphere of Influence
- CPAs
- Divorce Lawyers
- Financial Planners
- Branch Bank Managers
- Credit Union Managers
- Hard Money Lenders
- FSBOs
- Expired Listings
- 6 Month Past Expired Listings
- "Walk Ins" to your Open House
- Real Estate Agents
- Club Memberships -- Membership Committee
- eMail Blasts of your Ads and other Promotional Pieces
- Web Site
I want you to stop for a moment and think about this for a moment."? If you have 5 competent well qualified people sending you business from each of the 6 categories (2 through 7 above ) and each of them only sends you 1 deal a month, that would be 30 deals a month."? If you are writing both mortgage and real estate brokerage"?transactions, many of the clients referred"?to you will require multiple services in that you will be writing both the mortgage and the real estate brokerage portions of the deal.
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If you have the other 9 sources of business working for you simultaneously as well you will become quite wealthy in this business.
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I want you to do a little bit of the math and realize the potential of what we are getting our arms around here.
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Schedule -- You have to have a straight forward plan."? Without a plan you will not succeed."? You need to have your schedule mapped out for the week ahead that identifies each individual hour of each day."? If I ask you what are you doing at 2:00 PM on Thursday you need to be able to tell me."? What about 9:00 AM on Tuesday? --- and so on.
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You need to map out detailed time each week to pursue these efforts."? Don't forget to schedule time with your spouse and time with your family.
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Scripts -- You have to have your presentations will practiced to achieve success from each of these elements."? Take a look at prior Blogs for guidance on your presentations."? You need multiple "award winning" presentations for each situation.
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More to follow.
Thanks -- and -- Always Remember I Can Help You
Don'
California First Financial -- Serving All of California
Financial Planning, Real Estate Brokerage and Mortgage Loans'"?DonMurray@CalFirstFinancial.com
www.CalFirstFinancial.com""""""""
949-413-2240 -- Phone'
"?-- We Make Our Clients Wealthy"?
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