Turn Marketing Into a Repeatable, Predictable Process

Jay Medley — Fri, 07 Mar 2008 19:42:43 +0000

Thank you Mel for such a warm introduction.

I’m not sure how many of you might be interested in marketing automation, but I am fascinated with it. There are so many vendors that are coming up with new and exciting software platforms that streamlines effective 1 to 1 marketing. I believe marketing automation is going to change the way we think about sales and marketing in the next few years.

So why is marketing automation such a big deal?

Simple. It turns marketing into a…..Repeatable, Predictable Process. Take a second and let those three words digest. I think they are very important.

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