Thank you Mel for such a warm introduction.

I’m not sure how many of you might be interested in marketing automation, but I am fascinated with it.  There are so many vendors that are coming up with new and exciting software platforms that streamlines effective 1 to 1 marketing.  I believe marketing automation is going to change the way we think about sales and marketing in the next few years.

So why is marketing automation such a big deal?

Simple.  It turns marketing into a…..Repeatable, Predictable Process.  Take a second and let those three words digest.   I think they are very important.