n 1999, REM [Canada's national real estate magazine] ran a full page in my series of advertising articles titled"?"Get your vendors to pay for ads" - the concept makes a lot of sense, as property is dramatically under promoted [under advertised],"?compared to the average amount of money spent on all other industries,"?whether retail, industry, manufacturing , wholesale etc., when"?expressed as a percentage of product value or turnover.

When any product is under promoted, the danger is not reaching the right target market, who will pay the best possible price and also potentially, not"?reaching them enough times to influence them to react . [research shows that on average, people need to see the same ad, image"?or message at least three times or more, before they will react]."?

While I was conducting seminars in Calgary, Canada last year, a Remax agent picked up an expired property, convinced the sellers to give him $2,000.00 to spend on advertising and ended up not just selling the property, but for the highest price achieved"?in that area.[As it turned out, the agent only"?needed just over $1,600.00 to do the job and was able to give them a refund on their advertising investment - one very happy customer and what"?great customer service].

Conceptually, all that is needed is to think whether having"?a substantial advertising budget [and knowing how to invest it effectively] , would enable you to do a better job ? Worth thinking about? """"""""'