Ever wonder why some people can connect like crazy and others leave you "disconnected''

"?Today I interviewed one of the greats in the mortgage business."? Sue Woodard is an amazing person."? Not just because she does a gajillion dollars worth of loans in frigid Minneapolis, Minnesota every year with CTX Mortgage, but because she was able to convey complete authenticity, professionalism and real concern over a phone line. You just knew you were getting the real deal, even if you have never met her."?

I find this an impressive quality about people like Sue."? She got on the conference call and immediately was able to reach out and put herself in the group."? Refreshingly, she didn't speak "down" to anyone, but in a very friendly and supportive way gave ideas, thoughts, suggestions and strategies that have worked in her own business and was able to bond with complete strangers, and without being paid to do so."?

She was gracious about sharing ideas and systems that have for her to build relationships, partnerships in such a way that make you simply want to be in her circle of influence."? So what is it about her that was so magnetic, engaging, and downright convincing?"?

In a word:"? She communicates "Real" in every sense of the word."?

Sue is person who communicates in a down to earth, sincere way that made her a "?REAL person and not just a voice on the line."? She gave a teleseminar for The Turning Point (www.TurningPoint.com) in less than 30 minutes and anyone listening and taking notes could hang up and begin working more productively following her lead."? Her are a couple of examples that she gave to develop your business, which would work in any industry"?"?Sue suggests that when looking for strategic business partnerships, that you ask some in depth questions to be sure the "fit" is right."? She has high standards and creates exclusivity with whom she associates in business. Unlike many professionals looking for "leads" Sue is out to create true relationships that truly provide benefits to all involved.

Sue encouraged the listeners to approach building and identifying a potential team member as you would a business partner."? Sue stated that you want to be sure that the professional you are seeking adheres to similar service philosophies, character and leadership qualities as you do. Simply: She is willing to invest the time and energy to build a solid team of service providers that she knows she can refer with confidence and count on to deliver great customer service and expertise.

She offered a series of sample questions to ask, like: What kind of marketing program do you implement? What kind of database are you using? How are you managing your past customers and clients to sustain repeat business?' The answers to these questions would yield some pretty accurate insight as to how organized and competent your potential partner handles their own business, and help you make better decisions.

"?Sue was insightful enough to recognize that not all of us are disciplined at all phases of our business, especially when we are a single provider of services, like a Loan originator or real estate agent."? As a strong advocate of delegation, Sue suggested that the listeners make a list of those activities and chores they procrastinate about doing and encouraged them to delegate them to others to complete the job."?

Early in her career, Sue knew what work she disliked doing and found value in hiring out the jobs the work got done and freed her up to do the work she enjoyed and that paid! Her advice was to start small and examine those activities that take lots of your time, but aren't dollar productive, like errands, etc."? She found a terrific resource at her local college for interns who were thrilled to get some experience and happy to work for minimum wage. She suggested you seek out part timers, kids, at home Mom's or high school kids to run errands and do simple data entry."? She knows the value of her time, and is adamant about hiring out what you won't do to get it done and to take the time to focus on dollar productive activities instead."? In the end, everyone wins, including the customer!

"?It was clear that Sue believes in investing in yourself. By that she explained that more often than not, women are less likely to put their needs first and tend to take care of everything and everyone else first, and trying to subsist on what time and energy they have left."?

As a Mom of a young daughter, Sue understands the power of self care. With optimum health and energy, she is able to do a better job both personally and professionally."? Her solid advice to women and men: Make an appointment with yourself to do those things that promote balance, health and harmony in your life."?

She advised the listeners to pencil out regular exercise, personal grooming appointments, just like a doctor's appointment. Stress is a killer in many ways, and no one can set the time aside except you!"? "?In order to be a top professional, you need to look and feel presentable"so start reserving some time to take care of the money earner"you!

In closing, Sue emphasized that building your business based on solid, carefully chosen referral partners, implementing systems, tools and resources to stay connected writes a successful plan that wins every time."? (To hear my full conference call with Sue, visit www.TurningPoint.com in the next few days and take good notes!)"?

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