Another question often asked of us at tradeshows and conferences is, "What do I blog about?"

To answer that question, we have to step back for a moment and determine the job of the Realtor. While it is to list and sell homes, is it not also to establish yourself as a neighborhood expert or representative? I mean, who should know the neighborhood(s) he/she represents better than the agent?

The answer to that question determines the types of content that should be included in blog posts. Let me share a short-list that comes to mind...

Listings (Yes, listings) - I know there is controversy over this, but I can't see why occasionally including them should be taboo, especially when you consider that using a blog is a great way to present them in a more conversational tone which, in my view, is better than the formal "just the facts" manner normally presented in MLS listings.

Sold Listings - I think including listings you've sold is a great way to establish a track record in the mind of the reader.

Local real estate information - As the neighborhood expert, you'll know the market better than anyone. Blog your knowledge.

Neighborhood information - Tell me about great local restaurants, parks, museums, movie theaters, and other local features. How about mentioning a good dry cleaner, auto mechanic, or hair stylist while you're at it.

Upcoming events - Is there an upcoming "Art in the Park" exhibit perhaps, or a special kid's day at the zoo? I want to know that.

City/county government info - What's the mayor's office or city council saying that has relevance to home owners? Blog about it, along with your opinion.

Your experience/expertise - Answer the question of why I should do business with you, but don't do it using marketingese. Share stories of your experience with clients. Let me know something of your history in real estate.

Customer testimonials - Have your clients said something good about you? Ask their permission to share it in a blog post.

These are just some of the topics you could cover. Indeed, there are many more. For example, do you specialize in a particular niche market? Become the expert on information related to it.

One thing I almost always advise new bloggers to do is take two weeks and read other blogs in your niche before writing your first post. It will help you get a feel for how blogging is done and give you insight on how to "voice" your posts. Plus, you'll see what topics they are writing about as well. Modeling after more experienced real estate bloggers is a path to walk until you gain confidence in your own abilities and find your own voice. It will take some time, but you can do it.

One last piece of advice: Create a posting calendar. Use Excel and determine on what days you will post and on what topics. Maybe on Tuesdays, you cover the local real estate marketing, while on Thursdays, you write about local events.

Creating such a schedule will keep you from experiencing the "tyranny of the urgent" and help you breath a little easier. Oh, and remember to use the timestamp feature, so you can post at the time you have set aside to do so. (You do have time set aside to post, right?)

Please feel free to share topics you blog about. Mine was just a shortlist and, as I mentioned, there are many more that could be covered.