Real Estate Marketing

With the declining market and the growing fear, is it time to get out of real estate?

Don Hobbs — Tue, 20 Nov 2007 17:29:40 +0000

Everyone is talking about. The real estate market is bad…and it’s going to get worse. So what does this mean for agents?

This big unknown has fear spreading like a virus. Agents everywhere are bracing themselves for a catastrophic fall. They’re paralyzed with fear, plagued by the uncertainty of where the next deal will come from.

A telltale sign that you’re a workaholic. How you can regain balance in your life without sacrificing your professional success.

Don Hobbs — Tue, 20 Nov 2007 17:27:38 +0000

Working hard or workaholic? What’s the difference? I’ve contemplated this question many times on my journey to my professional goals. I didn’t get to where I am today by doing the status quo. I’ve worked very hard. I’ve worked hours that many would consider insane. And I’ve made my fair share of sacrifices. But I can honestly say that there were points when my devotion bordered on unhealthy—when the significant people in my life couldn’t recall a time when they’d spent a work-free evening with me for months on end. It was during those times that I was forced to take a long, hard look at my priorities and accept the fact that I was a workaholic.

Real Estate Marketing

Getting motivated. Realizing you’re the biggest obstacle standing in front of you and your goals.

Don Hobbs — Tue, 20 Nov 2007 17:24:14 +0000

I can’t count the number of times I’ve heard agents say, I know what to do and where I want to be, but I’m having trouble getting motivated. What can I do to get fired up for my career?”

This is a tough question. And, it’s a universal one. But I can tell you one thing at the risk of sounding cliché, motivation must come from within. That being said, I still believe having external systems to generate new business does play a powerful role.

Real Estate Marketing

In the age of super connectivity, are we failing to connect with ourselves?

Don Hobbs — Fri, 22 Jun 2007 22:55:18 +0000

Now that we can be in touch with anyone at any time, we risk losing touch with ourselves.

Real Estate Marketing

Do You Have Control Over Your Business?

Don Hobbs — Wed, 02 May 2007 23:51:33 +0000

The truth is that too much time is spent chasing "the deal" and others start to call the shots ' on your priorities, time and schedule.

Real Estate Marketing

The Bragging and Boasting School of Marketing

Don Hobbs — Fri, 27 Apr 2007 16:01:33 +0000

Time to rethink the "Top Negotiator" and "Million-Dollar Producer"mentality and consider a campaign that bonds you with your market.

Real Estate Marketing

Build Your Practice by Changing Your Mindset

Don Hobbs — Wed, 25 Apr 2007 18:02:15 +0000

Get off the treadmill and admit that you can't grow a business all on your own.

Real Estate Marketing

Insist on Using Your Own Marketing? Think Again.

Don Hobbs — Thu, 12 Apr 2007 23:27:15 +0000

Too many agents want their own marketing tools used when they hire an ad agency to create a campaign. The results? The roof crashes in on them.

Real Estate Marketing

Short-changing Your Real Estate Business

Don Hobbs — Fri, 30 Mar 2007 22:02:34 +0000

It takes money to make money, and most agents don't realize that they're the product that must be marketed.

Real Estate Marketing

Shifting To Buyers In A Tight Market

Don Hobbs — Thu, 29 Mar 2007 00:31:05 +0000

As the real estate market continues to normalize, you'll no doubt hear banter (possibly supported by statistics), that smart agents are pursuing buyers now, because that's where the money is. As listings sit for 30, 60 and 90 days the trend is for people to focus on buyers and whenever there's a shift in a tight market, we see this phenomenon.

Real Estate Marketing

Web Strategies Gone Awry

Don Hobbs — Fri, 23 Mar 2007 00:16:54 +0000

Depend on search engine placement as a marketing tool and there'll be no "yahoos" when you see your W-2

Real Estate Marketing

The 'Get Rich Quick' Seduction

Don Hobbs — Thu, 08 Mar 2007 11:47:18 +0000

If you're selling real estate I know you're getting what I'm getting ' those "get rich quick" e-mails from someone promising some miracle if you just wave a magic wand over your cell phone.

Let's face it. These promotions are seductive.

Real Estate Marketing

Is Fear Gripping You?

Don Hobbs — Thu, 01 Mar 2007 22:47:08 +0000

This Is A Time For The Strong, Not The Weak

Real Estate Marketing

The Fine Points of Team Marketing

Don Hobbs — Tue, 20 Feb 2007 19:39:24 +0000

First and foremost, the branding must always be about you

Real Estate Marketing

Working at Full Steam

Don Hobbs — Thu, 08 Feb 2007 21:19:41 +0000

What's Keeping You From Greatness? A New Book Says One Degree Makes A World Of Difference.

Real Estate Marketing

My Encounter With The 'Know-It-Alls'

Don Hobbs — Mon, 29 Jan 2007 05:28:44 +0000

"? As I've discussed here in the last few blogs, I've observed some practices in real estate that some agents think are business boosters. But growing your business goes beyond the methods you use. It has a lot to do with attitude. This week I experienced something interesting I want to share with you. While making a presentation at an office I got some responses from "know-it-all" agents who've run their own companies in the past, have degrees in marketing and generally feel they know more than anyone in the room. As I was speaking to people who were signing up for Hobbs/Herder seminars, a few know-everything agents lent us their two cents on marketing. I kept wondering why agents who are broke are the ones who think they know the most about real estate....

Real Estate Marketing

Door-Knocking Revisited

Don Hobbs — Thu, 18 Jan 2007 20:51:17 +0000

Real Estate Marketing

The Myth of Cold Calling

Don Hobbs — Thu, 11 Jan 2007 01:14:22 +0000

Poking Holes in the 'Staples' of Real Estate Sales Methods

Real Estate Marketing

Sales Tactics Vs. Marketing Principles

Don Hobbs — Fri, 05 Jan 2007 01:03:27 +0000

A Deeper Look Into Traditional Sales Methods and Their Effectiveness

Real Estate Marketing

2007 Is Your Canvas. What Will Your Painting Look Like?

Don Hobbs — Wed, 03 Jan 2007 06:05:51 +0000

The beginning of the year is a wonderful opportunity to see the next 12 months as the canvas of your life. A great painting starts as a blank square, yet the painter is ultimately responsible for the masterpiece he creates. Each year we have the chance to paint a new piece, a unique expression that will fill the gallery of our lives.

Real Estate Marketing