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What can licensees do to take responsibility and create a more ethical workplace and profession?"? Here are some suggestions:

1."? Support tougher standards for obtaining professional licenses and for keeping them.' Research on moral reasoning skills indicate that ethical judgement is related to education:"? that is, individuals who have more years of secondary education perform better on tests of ethical judgement."? (Interestingly, education is much more strongly associated with mature ethical judgement than with chronological age."? Getting older doesn't necessarily mean getting more ethical.)"? Thus efforts to "raise the bar" by requiring more classroom hours in pre- and post-licensing courses may promote more ethical judgement among licensees.

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2."? Promote the discussion of ethics in professional meetings."? Discuss and analyze transactions/events where licensees had problems solving ethical problems. "?Give this discussion special priority in these meetings by providing them early in the agenda."? "?It's also important to make ethics a topic of conversation at the dinner table at home.

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3."? Give recognition for civic contributions and de-emphasize promotions and publicity for financial achievement. "?Discourage the promotion of "top producer" and "million dollar"? sales clubs" and similar advertisements which emphasize financial success rather than other important individual or team contributions."? Too many licensees are encouraged to be successful only in financial terms."? This is particularly true in industries were licensees are compensated on a commission basis."? The public is often confused about the meaning of terms such as "million dollar clubs" and become cynical"? about an industry's perceived obsession with income."? Insurance companies have done much to restore the public's perception of them by promoting their contributions to charities such as United Way instead of the number of policies insurance salespeople and their firms sold.

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4."? Support the implementation of a regional or national ethics helpline and ombudsperson for your industry."? Early attempts to implement ethics offices resulted in ethics" hotlines" where callers may have felt that they were turning in colleagues to regulatory agencies."? A "helpline" provides callers opportunities to talk to neutral but expert individuals who assist callers in sorting through"? ethical aspects of their problems and refer them to appropriate resources for additional information."? The expert would have no vested interest in the outcome of the problem except to help the individual make a mature ethical decision.

5."? Become an ethical mentor and role model."? Of all the suggestions here, this one is the toughest."? First, it requires an acknowledgement that we all have the power to influence others, and equally important,"? our colleagues, our friends, and our children are all learning from our conduct.

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Second, the notion of being a role model forces us to be agents of change."? As ethicist Thomas Lickona points out, having ethical will is a critical element in ethical conduct."? Individuals who have this attitude believe that they can make a difference in the world around them.' Sadly, many of us believe that what we do and what we say makes no difference at all."? The authors of Chicken Soup for the Soul advise us otherwise.

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They tell the story of a tourist walking along a starlit beach."? The tide is out, and many starfish at the beach's edge are exposed and dying."? Coming from the opposite direction, another tourist is walking along the shore's edge, periodically stooping over, picking up a starfish and flinging it back into the sea."? As the two tourists approach each other, the first says, "What are you doing?"? There must be a million starfish here."? You can't throw them all back into the sea."? You can't save them all."? You can't possibly make a difference."

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The second tourist stops, bends over, picks up yet another starfish and throws it into the ocean and says, "Made a difference to that one."

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Our ethical conduct may not save the world, nor may it even save a small nation, but our ethical conduct and our willingness to be an example of moral courage and ethical will to others, may make a profound difference in the people with whom we work."? After all, we do not learn our ethics from ethics teachers."? We learn our ethics from people who have influence over us.

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