The hysteria is building surrounding the launch next week, June 29th, of the new iPhone by Apple.

Apple stock has more than doubled the past year to $122 and Apple's market cap recently top $100 billion for the first time. Few stock are traded so much on emotion and the excitment generated by the company CEO, Steve Jobs.

Combining the functions of a blackberry with that of an iPod, this new smartphone is estimated to be a $10 billion business for Apple by 2008 and an everyday tool for the masses of road warriors.