Broker Paradigm
February 13, 2007 by Bill ShueThere is no doubt that broker profits are being squeezed by many different sources."? The question is what to do about it"?? There are many items that the broker can not control such as declining commission rate, declining home prices, and declining number of transactions, declining number of agents etc...
What brokers need to focus on is the recruiting, retention and productively of their agents and I believe it starts with a quality comprehensive business plan along with an educational and training career path.
This lack of ongoing training and education is most likely the result of the independent contractor nature of agents and the lack of response by associations and brokers is due to their lack of resources and knowledge.
So how do brokers bridge the gap and develop their most important asset?
The RealtyU Group has stepped forward to consolidate comprehensive education, training and career enhancing components together into one solution-The Career Development Center.
But the paradigm shift is that brokers need to shift their energy to providing programs that will enhance their asset."? If analyzed properly, brokers will realize over the long run, a career center is a more cost effective solution than doing business as normal.
Brokers can call RealtyU at 949-600-7170 for a demo or visit their website at www.RealtyU.com














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