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Think the slowdown in the new housing market does not effect you and your sellers ... think again."? As new home sales slip more upgrades and bonuses are being offered to entice buyers to purchase."?

Your sellers compete with any new home site that has readily available inventory."? Here is why:

  • More flexibility with pricing
  • Ability to upgrade features
  • Preferred lending rates

How do you counter this market pressure"??

  • Consider having your seller make an upgrade list to be included in the sales price, just like a home builder does, example:
    • Full price offer includes three of the following:
      • Flooring Upgrade
      • Upgraded Appliances
      • $3,000 towards closing
      • Window Treatments
      • HOA dues paid for One-year

The advantage to this approach is the home-buyer feels that they are part of the purchase and design of their home and that changes that need to be made to the home are included in the 1st mortgage."?



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