Follow-up plans for many agents consist of putting someone on a mailing list and that is it."? Or the other scenario, "When I talk to them than I set the next time to call in my date-book.""? Both methods are ripe with problems and are destined to failure.'"?

Our industry is much more competitive and requires different skills than many agents have had to use in the past."? One skill in particular is the ability to systematically follow-up with a prospect or past client or member of their sphere."? This is what technology is designed to do."?

Every agent that plans on making real estate sales a career needs to incorporate the following into their business.

"?""""""""' A long-term follow-up plan for past buyers, 7-10 years.'"?

All the above individuals should be on your mailing list, this however is not enough."?

If you want your past-clients to send you referral business, let alone their repeat business, you need to have personal time."? Your plan should include several calls and possibly a face-to-face meeting each year."?

Technology can handle these tasks for you."? You just need to create the follow-up plans, customized to your way of doing business, implement the plans and follow through.