Up, Down, Soft, Flat
June 11, 2007 by Allen WrightNow is the time to focus more on personal promotion than ever before."? While many agents are screaming about how bad it is and how little business they have, you should be planning to how you can take more from them.
Let's be realistic, many agents were in this business because it was easy."? There have been so many blogs and articles discussing this fact."? Now is the time to work to improve your business by taking it away from the un-planned, un-informed, un-prepared and unprofessional agents in this business.
Start first with an assessment of your current business plan, including your marketing budget."? Then determine the which items give you the biggest exposure to your market."? Although the Internet is the more inexpensive route it might not give you the best local exposure to future customers."? KEYPOINT:"? You are not looking for the ready to act this second client but the 12-24 months down-the-line client.
Go out and dominate your market."? Make your market believe that this slow-down is not hurting the true professional ... and that the true professional understands that this is just a normal market cycle."?
That is your story, and your sticking to it!
















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