How do you provide value to residents in the communities you target?  Do those residents trust you, value your opinion and rely on you?

The Pat Dickey Coldwell Banker office in Crockett, Texas, delivers unique value to residents in their community everyday by providing their Neighborhood Website, http://www.crockettareaneighbors.com/.  The website is a resource shared by residents in the area as a way to stay in touch and communicate with neighbors – near and far!  The Pat Dickey office has been creative in what they offer on their Neighborhood Website, including a “Soldiers” page where neighbors can write a letter to community residents serving in the war overseas.  What a great way to let local soldiers know they are constantly in the minds of friends, family and community!

The agents in this office truly care about their neighborhood and as a result have focused a great deal on getting to know EVERYTHING about local businesses, schools, residents and events.  They’ve even provided community merchants a way to advertise their businesses to residents who live in the immediate area.  Additionally, residents participate on the site everyday by posting their own events, community news, photos and messages.

With nearly 10,000 site hits last month and over 600 subscribers to the Neighborhood Newsletter, the real estate professionals in this office are constantly building their sphere of influence and reaching potential buyers and sellers.  They have a steady flow of leads and business coming in as a result.

Coldwell Banker Pat Dickey Realtors® has shown providing unique value that residents want is as easy as showing you genuinely care about the community you serve.  As Pat Dickey says, “It’s very basic and no secret at all – treat people like you want to be treated and always be unswervingly honest.”

What are you doing in your local market to connect with residents in a unique way?  Share your thoughts, success stories and secrets!