You are not signed in. (Sign In)

  • image2.jpg

Perhaps I should have said goodbye - especially as I was going to be away overseas for 5 weeks. Still unaccustomed to being a blogger, I'm reminded of my responsibility. It's almost like having a big family (out in the blogosphere) who are waiting to glean some news, wanting to know what intelligent information I might have to share.

With my School in the capable hands of my staff, I was convinced that I'd have access to a computer wherever I wanted it. That way no one would even know I was out of town. Now don't for one minute think that I was idly lying on a beach sipping mai tai's. I was a woman on a mission. I wanted to learn more about staging in other cities of the world.

When you combine a vacation with a mission - you're immediately focused and energized and your days are busily planned out for you. My assignment as I traversed hemispheres was to investigate home staging in the cities I was visiting.

London was my first stop and I arrived armed with questions about real estate and property sales. I walked the streets studying curb appeal. I interviewed developers and agents. I marveled at the magnificent English gardens.

My findings were fascinating.

In London demand for homes far exceeds supply. Prices are outrageously high. Storage is extremely expensive. Here too staging is becoming the norm, just as it is in the USA. There are numerous courses available that teach home staging and after a quick search I even found a few home stagers all of whom were doing fabulous work.

I proceeded with my travels down to South Africa. Cape Town with its majestic views of the Atlantic seaboard has long been a favorite destination of Europeans who for many years now have been buying up many of the magnificent properties available. As a result, here too prices are outrageously inflated. I stayed with a friend in LLandudno - renowned to be the priciest real estate in Africa. With a breathtaking 180 degree view of the Atlantic Ocean - I could understand exactly why.

News of my arrival had spread and before I knew it I was hauled into the neighbor's house and unexpectedly found myself shoving furniture around for an open house. Staging is virtually unheard of in that part of the world, but the idea made total sense and so soon we were all hard at work, like fairies with magic wands. A few successful meetings later and I had numerous South African real estate companies begging to know more about my new online course - but more about that later.

Print this

Delicious Digg Reddit Magnoliacom Newsvine Furl Facebook Google Yahoo Technorati Icerocket

Posted in:

Congratulations Val on being one of the first to open a staging business.  Cape Town certainly has the need for home stagers and opportunities abound.  My feeling is that every home not just the multi million rand homes need to be staged.  Go for it!

Also check out our designation course www.stagingspecialist.com;

Wishing you all the best for 2008.  Andy Capelluto

I own one of the first professionaly trained Home Staging Companies in Southafrica, called Designboost. Indeed the need for home staging in this country is enormous. While real state agents are very aware of the concept and the great resouce a home stager is for their business, it is still imperative to educate the public. It is the knowledge, experience and interest from people like you, Andy, that will help us achieve our goal and step up the game in the southafrican real stage business. If anyone ned more info about home staging in Cape Town please visit our web www.designboost.co.za
Hi, I could not get into your website-plse let me know when its up and running.Thanks.

Gosh, I can't imaging why, please try again.

www.thepowerofstaging.com

thanks for stopping by!

Andy Capelluto

Cape Town is a great city to launch a staging business.  The need is great and opportunities abound!  You also have a treasure trove of resources in the Cape.  Good luck to you Val. You should take a look at our AHS designation (Accredited Home staging Specialist) Course.  See www.stagingspecialist.com;

What a compelling story, Andy. I'm always keen to hear about the experiences folks have when they go to other countries. I'm always looking for differences or similarities with our own locally held assumptions about customs, marketing and design. I'd especially look forward to hearing more about any differences you observed in the use of, say, color or even cultural differences in how vignettes might be used in different parts of the world. I'm looking forward to "Part 2." :-) And, welcome back!

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <h1> <h2> <h3> <h4> <h5> <h6> <em> <strong> <code> <del> <blockquote> <q> <sub> <p> <br> <ul> <ol> <li> <dl> <dt> <dd> <a> <b> <u> <i> <sup> <img> <object> <param> <embed>

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.